In this episode of Escape 9 to 5, Lydia sits down with Nir Eyal — author, investor, and behavioral design expert — to explore what it truly means to be Indistractable. From his early days at BCG and Stanford to startup failures and breakthroughs, Nir shares how his own struggle with distraction led him to uncover the deeper link between discomfort and focus.

They discuss how parenting changed his perspective on tech, the surprising truths about productivity myths, and why quitting a job doesn’t always lead to freedom unless we redefine our values. This conversation is a masterclass on attention, intentional living, and building a life that aligns with who you want to become.

✨ Topics covered:

• Burnout, behavior, and reclaiming time

• Why people quit bosses, not jobs

• What really causes distraction (and how to stop it)

• The myth of “2-minute productivity hacks”

• How to raise Indistractable kids in a tech-saturated world

• Living by your values — in career and beyond

🎧 Listen to more episodes of Escape 9 to 5: https://open.spotify.com/show/2DOHX3DL1JQKMQt3jx3CJS?si=20d41baa77184a00

🌍 Connect with Nir: https://www.nirandfar.com 🛠 Tools & Takeaways from Indistractable →https://www.nirandfar.com/indistractable